Catalog Board for SW - page 01 & 02, c. 1965
- Medium
- Double-sided; cardboard with black and white photographs, and mixed media
- Dimensions
- 22 x 14 in. (55.88 x 35.56 cm)
- Accession Number
- 2013.3
- Copyright
The Bob Mizer Foundation & INVISIBLE-EXPORTS, New York
- Credit
The Museum of Contemporary Art, Los Angeles
Purchase with funds provided by the Photography Committee
Pioneering photographer Bob Mizer founded the Athletic Model Guild in 1945. This film and photo studio in Echo Park specialized in male physique imagery, which it distributed for mail-order and published in the long-running Physique Pictorial magazine. In myriad satirical prison dramas, sci-fi flix, domesticated bachelor scenarios, and biker romps, Mizer photographed and filmed over 10,000 models—sixty photos a day, seven days a week, for almost fifty years. The Athletic Model Guild was well-known to Andy Warhol, who based his Factory studio in New York on Mizer’s example: a place of experimentation and relentless production, a harbor for weirdos, and a key site of the 1960’s sexual revolution. Included here are two paste-up photo boards showing images available for purchase.
