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| Rafael Lozano-Hemmer |
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| Sitestepper, Relational Architecture 10 |
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| Launch date: June 2004 |
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This project is inspired by the perverse commercial tendency to add a 'theme' to everything, from restaurants to amusement
parks to government agendas. The idea is to establish uncanny branded environments that reorganize information and boring
web aesthetics into quotidian spaces of presumed neutrality.
- Rafael Lozano-Hemmer
Rafael Lozano-Hemmer specializes in what he calls "relational architecture," transforming public spaces using interactive
technologies that enable participants to become part of the artwork. The Mexican-born, Montreal-based artist has participated
in numerous international exhibitions and has written extensively on architecture and electronic art.
Sitestepper, Relational Architecture 10 consists of a navigable virtual environment with a twist: when viewers type their
choice of web address, the text and visual data from the selected web site transforms the environment.
Biography 
Concept and direction: Rafael Lozano-Hemmer
Programing: Chong Zhang
3D modeling: Emilio López-Galiacho
Yanxia Jia, Will Bauer, Ana Parga, Maria Parga, Jennifer Laughlin, Sandra Badger -- production support
The artist would like to extend special thanks to Michael Lam, Lisa Mark, Rex Ravenelle, Alma Ruiz, Derek Spencer, and
The Museum of Contemporary Art for making this project possible.
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Sitestepper, Relational Architecture 10 requires Shockwave Player 10 to view. If you need to download the most recent Shockwave Player, visit the Macromedia website.
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